1. Introduction

Spruce Up Industries (“Spruce Up Industries”, “we”, “us”, or “our”) operates https://spruce-up.com/ (the “Site”).

This Privacy Policy explains how we collect, use, share, and protect your personal data when you visit our Site, interact with landing pages, or subscribe to newsletters. By using the Site or submitting your information, you agree to the practices described here.

2. Information We Collect

We may collect the following:

  • Information you provide: name, email, age, address, company details, profession, phone, and any data you submit in forms (newsletter sign-ups, landing pages, contact forms, downloads).
  • Automatically collected information: IP address, browser/device details, pages visited, timestamps, referral URLs.
  • Cookies and similar technologies: usage data collected via analytics and marketing tools.

We do not collect sensitive personal data (e.g., financial, biometric, or health data) unless explicitly provided and required.

3. How We Use Your Information

We use personal data to:

  • Send newsletters and updates (with your consent).
  • Run marketing campaigns and measure their effectiveness.
  • Conduct analytics and improve the Site.
  • Maintain security, prevent misuse, and comply with legal obligations.

We may use anonymised and aggregated information (which cannot reasonably identify you) to generate insights, statistics, or industry reports, including whitepapers and thought-leadership materials.

4. Cookies & Tracking Technologies

We use essential cookies for Site functionality and, with your consent, analytics and marketing cookies. You can control or disable cookies via your browser or our cookie banner.

5. Sharing of Information

We share personal data only as necessary, with:

  • Hosting & infrastructure providers (for website operation, storage, and business email).
  • Analytics providers (to understand Site traffic and usage patterns).
  • Email marketing and communication providers (to send newsletters and updates).
  • Marketing and advertising platforms (for running outreach or ad campaigns).
  • Professional advisers or regulators (if required by law, dispute resolution, or compliance).

We do not sell or rent your personal data.

6. International Transfers

Some providers may process data outside India. We ensure reasonable safeguards are applied to such transfers in line with applicable law.

7. Data Retention

We retain your data only as long as necessary for the purposes described — e.g., while your newsletter subscription is active and for a reasonable period thereafter to comply with law or resolve disputes.

8. Data Security

We use reasonable technical and organizational measures (encryption, access controls, vetted vendors) to protect your personal data.

9. Your Rights

Subject to applicable law, you may:

  • Access and update your data.
  • Request correction or deletion.
  • Withdraw consent for newsletters or cookies.

To exercise your rights, contact us.

10. Children’s Privacy

Our Site is not directed to children under 18. We do not knowingly collect their data. If you believe a child has submitted information, contact us for removal.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.