Why partner with Spruce Up?

A deep dive into the Spruce Up Lead Registration System for strategic partnerships.

The problem we’re solving

Government sales cycles are long. A typical cycle can stretch to a year or more. During that period, you prospect, educate, present, arrange demos, and prepare paperwork. Then, just as the tender is ready, someone new tries to swoop in and win the order.

That outcome is unacceptable. You put in the work. You deserve protection. Our lead registration model gives you that protection while keeping the overall market open enough for both of us to grow.

Why we don’t promise unconditional, region-wide exclusivity

On the surface, granting a channel partner an entire region sounds attractive. In reality, it creates two serious limitations:

  1. Coverage risk. One distributor cannot be everywhere at once. Cities, departments, and agencies across a large region often move at different speeds. If a region is tied up with one partner, opportunities in unworked pockets are simply lost.
  2. Performance risk. With new partners, there is no historical data. We cannot commit an entire region to a party whose capacity and track record are not yet proven.

So our default answer to “Do I get an exclusive territory?” is no. The only exception is when an existing distributor in good standing can assure a defined level of business and performance. Even then, we scope it carefully.

Instead of restricting you to a limited patch, our lead registration system gives you a borderless opportunity. No state or city is off-limits. Any lead anywhere in the country is open—provided you register it. The moment you book it, that opportunity becomes yours, protected by a clear, rules-based process.

This approach maximizes your potential:

  • You’re not boxed into a small geography.
  • You can pursue opportunities wherever your relationships or network are strongest.
  • You have a clear system that guarantees protection of your effort once a lead is registered.

In short, we don’t hand out fences; we promise protection. Instead of limiting your scope, we give you the freedom to chase any lead across India, with the confidence that once it’s yours, it stays yours.

What lead registration is (and what it isn’t)?

Lead registration is Spruce Up’s formal process that grants you exclusive rights to a specific lead for a defined period, as long as you keep moving it forward. It is our way of giving you the practical benefits of exclusivity where it matters: on the opportunity you created and are working on.

  • You get protection, not endless hold. A booked lead is yours for 90 days, extendable to a maximum of 120 days when genuine progress is visible.
  • You get clarity. The system maps the entire journey from Day 1 to Day 120, with clear roles, tasks, and SOPs. Pre-defined milestones at each stage keep you on track and give both sides confidence that the lead is moving forward.
  • You get OEM alignment. You get OEM alignment and protection. If another distributor (even a partner) approaches us about the same account, we make it clear that the lead is already booked under your name. From that moment, every other partner is blocked from pursuing that opportunity, ensuring your groundwork remains fully protected.

What it isn’t: a license to “park” a lead for months without visible movement. 

  • Protection depends on progress. If milestones are repeatedly missed and no genuine movement is shown, Spruce Up reserves the right to remove exclusivity from that lead and make it available to other distributors.
  • This is never done arbitrarily; support and opportunities to course-correct are provided first. However, the ultimate responsibility for moving the file rests with the distributor, and the final decision lies with the OEM.

The day-by-day journey: how a booked lead moves from 0 to tender

Every registered lead follows a standard path. We work on this with you and hold each other accountable.

Important: protection typically lasts up to the tender floating stage. At this point the decision becomes irreversible, and your groundwork has shaped the tender.

Timeline guardrails:

  • Protection window: 90 days, extendable to 120 days based on progress.
  • Expectation: show real movement within the first 90 days.
  • At or near Day 120, if the file has floated to tender, the lead has reached its natural protection limit.

First-come, first-served; plus vetting for seriousness

We maintain fairness with two simple rules:

  1. Vetting first. Before a partner can register leads, we assess capacity, past performance, and market reputation. We work only with parties who are genuinely focused and resourced.
  2. First-come, first-served. Once vetted, bookings are accepted in the order of receipt. If a lead is already booked, we tell new inquirers that it is protected and in progress with you.

When two distributors want the same opportunity

It happens. Here is how we keep it fair and productive:

  • Timed trial to finish. If you booked the lead first and have moved it well, you keep it through the protection window. If late in the cycle, another distributor appears to be in a better position to close, we give you a defined window to finish the work.
  • First right to negotiate. If transfer becomes the smarter path for winning the order, you get the first right to discuss it.
  • Overriding commission. When a transfer is agreed, Spruce Up recognizes your groundwork. In select cases, we pay an overriding commission on successful payment, negotiated on a case-by-case basis and recorded in writing.

What happens if a partner refuses the lead registration system

We do not proceed. Refusal to accept the system is a major red flag and a strong indicator of future conflict. We are transparent about this during vetting. Partners who insist on unconditional exclusivity are not a fit.

How do we protect your confidence during long cycles

  • We acknowledge that deals take time.
  • We grant a fair booking period and limited extensions when progress is visible.
  • We communicate booking status to any third party who enquires.
  • We stay involved with documentation, demo prep, and tender clarity so momentum does not stall.

What keeps your booked lead alive

  • Visible progress inside 90 days. Meetings held, documents submitted, demo scheduled or completed, and file moving.
  • Clean documentation. Discovery notes, objection logs, demo report, proposal trail.
  • Command and control. Both of us should know exactly where the file is, who holds it, and what the following action is.

Who we partner with, and who we do not

We look for:

  • Financial capacity to support demos, delivery, and service.
  • Relevant execution experience and references.
  • Clean market reputation.
  • Operational focus and a hands-on approach to government processes.

We avoid:

  • Applicants who reject the lead booking model.
  • Parties without capacity or track record.
  • Fellow manufacturers competing in similar technologies who may have conflicting motives.

What do you gain by registering every real lead

  • Protection of effort. Your groundwork is recognized and guarded.
  • Market clarity. Everyone knows who owns the opportunity.
  • OEM alignment. We work the file with you, not around you.

Fair exit options. If a transfer is strategically better, you are treated fairly and acknowledged.

Quick answers to the questions distributors ask most

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A rules-based system that gives you exclusive rights to a specific opportunity for 90 days, extendable up to 120 with progress. It documents the entire journey from Day 1 to Day 120 and makes roles, tasks, and SOPs explicit.

Registration protects your time and investment across long cycles. It prevents last-minute swooping, gives you peace of mind, and commits us to back you on that account. Disagreeing with lead registration is a common reason we decline a partnership.

Yes. Stages 0 through 7 cover registration, prospecting, presentation, proposal, demo, fund approval, and tender design. The protection typically runs up to tender publishing.

We vet first, then follow first-come, first-served on bookings. In conflicts, we offer a timed window to finish, a first right to negotiate, and in select cases, an overriding commission when a transfer leads to a successful order.

Because exclusivity without performance exposes both of us to coverage and execution risk, lead registration protects the work that matters and lets us grow the market efficiently.

Show progress within 90 days, extend up to 120 days, and document actions. Protection generally lasts till a tender is published.

We confirm bookings to third parties, support you through demos and documents, and provide a defined timetable that prevents derailment.

If an applicant rejects lead registration, lacks capacity or relevant experience, has poor references, or is a fellow manufacturer with conflicting interests.

What to do next

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Why partner with Spruce Up?

The most advanced litter picker. No competition. No upfront risk. Healthy margins.

Short answer

Because the market has changed, cities are now held accountable and must buy high-performance machines that deliver visible results, not just cheap fixes.

If you supply municipal or industrial equipment, you already know this shift.

We build those machines. 

As the world’s largest manufacturer of litter pickers, Jatayu Super is the first, biggest, and most advanced vacuum litter picker on the market. No other machine matches its performance.

It is a unique product with almost no competition, offers healthy margins, and comes with zero upfront fees or stock commitments.

If you want a proven, high-impact, easy-to-sell machine in a fast-growing category, partner with us on Jatayu Super.

Long answer

Cities are modernizing, and the demand for smart, efficient technology is growing faster than ever. The old ways of manual cleaning are becoming too slow and expensive.

This is where the opportunity lies.

The market is moving towards mechanized litter picking, and if you want to lead this change, you need the right product and the right partner.

The Market is Ready. Are You?

The demand for mechanized cleaning in India is not a future trend; it is happening right now. Several factors are driving this growth:

  • Rapid Urbanization: Indian cities are expanding quickly, generating more waste and putting pressure on manual cleaning systems. 
  • Government Initiatives: Programs like the Swachh Bharat Mission and the Smart Cities Mission have unlocked significant funds for municipalities to invest in modern cleaning technology.
    The Smart Cities Mission has funded thousands of projects for cleaner, more efficient urban services; over 90% of projects have reached completion, indicating strong execution and budgets flowing to urban upgrades 


  • The Need for Efficiency: Manual litter picking is slow, inefficient, and often undignified. Municipal corporations know they need machines to keep their cities clean and are actively looking for solutions.
    The Solid Waste Management Rules, 2016, mandate reporting on mechanical versus manual waste lifting primarily to promote the health and safety of sanitation workers, improve operational efficiency, and ensure more scientific and hygienic management of solid waste. This regulation pushes urban local bodies away from outdated, unsafe, and inefficient practices toward modern, safer, and more effective waste handling methods. (insert only link on the PDF)

Cities are now purchasing mechanized cleaning tools. Budgets exist. Compliance pressure is rising. This is the right category at the right time. 

The message is clear: The market is large, funded, and actively buying. The only question is, which product will you sell them?

The Spruce Up Advantage: Our proven track record

We are not just predicting the trend of mechanization; we are leading it. As the creators and pioneers of the original vacuum-operated litter picker, our experience and market penetration are unmatched. Our performance is not a promise; it’s a fact, demonstrated by our extensive presence.

  • We have 10 years of experience and counting.
  • We have successfully deployed over 300 machines.
  • We are present in 24 states across India, proving our machine’s adaptability to diverse environments.
  • We have exported these machines to 4 Countries: Australia, Japan, New Zealand, and the USA.
  • We have a great after-sales service and stand by our machines before, during and after selling.

The Product Advantage: Why Jatayu Super is an unmatched product.

Jatayu Super is the market’s only contactless, heavy-duty, engine-driven, vacuum litter picker designed for India’s real world: mixed litter, leaves, coconuts, bottles, plastic, textiles, silt, roadside dumps, and more. It mounts on an LCV and gives you:

  • Powerful vacuum with variable RPM to handle light to very heavy litter. 
  • A unique boom that rotates ~260° and extends up to ~6 feet, so the operator reaches difficult spots from a safe roadside position with minimal traffic disruption. 
  • True contactless transfer: collects into a large hopper and high-dumps directly into another vehicle (2.5-ton capacity), cutting rehandling, spillage, and crew fatigue. 
  • Operator-friendly: the machine carries the hose; the operator guides it. 
  • Global-grade components selected for durability in Indian conditions. 
  • Proven uptime across hot, dusty, coastal, and monsoon environments. 

Quality You Can Trust. Our machines are built to last. They are manufactured in India, using components from world-class vendors chosen for their reliability and performance. When local options don’t meet our quality standards, we source select parts from proven global suppliers.

Cheaper, locally fabricated units can’t match our durability, real-world performance, or after-sales support. They break down often, struggle with difficult waste, and lack the professional backing that Jatayu Super provides.e.

Who are the competitors? Why not cheaper local units?

Honest view of the market:

  • There are local fabricators selling low-cost vacuum units.
    Some may work for very light loads or short demos, but most struggle on heavy, wet, or mixed litter. They often have limited reach, dump collected garbage on the ground for manual re-handling, and have weak or non-existent after-sales support. 
  • Our focus is on quality and long-term value, not just on having the lowest price. We built Jatayu Super as a niche, engineered system for high real-world impact with OEM backing.

Why this choice affects your business:

In government sales, you are the supplier. Your name and your company’s reputation are on the supply order. If you choose the wrong technology and it fails in the field, the consequences fall directly on you.

  • Your firm can be blacklisted from future tenders.
  • You risk forfeiting the substantial bank guarantee submitted to the government client.

This risk is higher than ever before. Due to increased transparency in public procurement, it is simple for officials to check exactly which machines were supplied, how they performed, and who was responsible for the failure.

Choosing a cheaper, unproven unit to save a small amount upfront is a gamble that can damage your reputation, cost you your bank guarantee, and lock you out of future government business. Partnering with a proven, reliable product like the Jatayu Super protects your investment, your reputation, and your future.

Why choose Jatayu Super over cheaper or local options:

  1. Performance: Built for the daily difficulties. Reliably handles heavy, wet, and mixed litter without fail. 
  2. Reach & traffic flow: Our unique boom and high-dump system let crews clear difficult areas without blocking traffic or manually rehandling waste. 
  3. Durability: Built with proven, global-grade components for the toughest conditions. We back our engineering with an industry-leading lifetime warranty on the drivetrain and storage hopper, proving our confidence in the machine’s quality. 
  4. After-sales: We offer reliable spares, warranties, and AMCs that protect your reputation and your client’s uptime. 
  5. Proof: With hundreds of deployments across India and in developed countries like the USA, Japan, New Zealand and Australia, our success is proven by a track record of performance and repeat orders.

We have given live demos on the toughest city stretches where poor machines fail. The Jatayu Super doesn’t.

Don’t just take our word for it. Watch this video to see how the Jatayu Super outperforms cheaper alternatives in real-world conditions.

How this makes you a strategic partner, not just a supplier:

The Jatayu Super solves the most politically sensitive problems for a city: blocked drains before monsoon, dirty tourist areas, or embarrassing roadside dumps on VIP routes. When you provide a solution that makes city officials look effective and responsive overnight, you build the kind of trust that wins not just one tender but secures future business and valuable references for years to come.

The Partnership Opportunity: Zero risk. Healthy margins. Business growth

We understand that as a distributor, your primary concerns are profitability, risk, and support. Our partnership model is designed to address these directly.

  1. Healthy Profit Margins

“Tell me about margins” (the question 90% of calls start with)
We keep it simple and honest:

  • Healthy margins that cover your overheads (sales calls, follow-ups, liaison, trial day expenses) with room for growth on spares/AMCs.
  • We don’t inflate numbers in calls and then shrink them in paperwork.
  • Margins may vary by tender type/quantity/logistics, but our principle is the same: predictable dealer earnings while protecting the end-customer’s value.

If you need an indicative range for your region and typical tender sizes, talk to us. We’ll walk you through recent wins of a similar profile. 

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  1. A True “Door-Opener” Product

Many dealers find it hard to get meetings with senior municipal officers because everyone is trying to sell the same products (road sweepers, garbage compactors, etc.). The Jatayu Super is different. It is new, innovative, and solves a problem everyone sees.

  • When you present the Jatayu Super, you are not just another supplier; you are bringing a unique solution. This machine helps you get meetings with key decision-makers. 
  • You are showing an advanced, ‘Made in India’ machine with proof that it works. This impresses customers and makes your company look good.You are showing an advanced, ‘Made in India’ machine with proof that it works. This impresses customers and makes your company look good.
  • There is very little competition for this machine. This means less fighting over price and better profit margins for you.
  • A happy customer will buy from you again. They will also recommend you to other cities. This leads to repeat orders and new customers. t.

This machine helps you build trust. Once a customer trusts you, it becomes relatively easy to sell them your other products.

  1. What’s the risk for a channel partner? Zero.

We keep the financial risk near zero:

  • No dealership fee
  • No partnership fee
  • No compulsory initial stock
  • No mandatory demo purchase to start

You bring the right buyer to the table; we help with tendering, convincing, demos, paperwork, delivery, training, and after-sales support.

We ensure your leads are protected.

Your time and relationships are your biggest assets. We protect them through a structured Lead Registration (Lead Booking)  system that is built to be both fair and practical.

  • Simple lead booking: Once you register a lead, it is locked under your name for a set period.
  • Exclusive rights: No other partner can work on the same account while it is booked under you.
  • Nationwide freedom: You are not restricted to a small territory—any distributor can pursue opportunities anywhere in India.
  • Fair process: If another partner approaches us about your booked lead, we confirm it is already secured under your name and redirect them back.

In short, once you book a lead with us, it stays yours: protected, exclusive, and respected.

Our Support Model: We Work For You, With You

We believe in a simple partnership model. 

We focus on what we do best: technology and manufacturing.
You focus on what you do best: building relationships and managing sales in your local area.

We remove barriers so you can sell more, faster:

  • End-to-End Handholding: We guide you at every step, from the first day to the final delivery, and beyond. 
  • Pre-sales enablement: short decks, demo videos, sample DPR/BOQ lines, and objection-handling notes tailored for ULBs and PSU buyers. 
  • Tender support: Government tenders can be complex. Our team will handle the technical documentation and help you prepare a winning bid. 
  • Client Demos and Presentations: You connect us with the right people. Our technical experts will then conduct the demos, explain the technology, and convince the client. We do the heavy lifting to close the sale. 
  • After-sales & Training: We provide warranties, Annual Maintenance Contracts (AMCs), and prompt service with spare parts. This protects your reputation and ensures your client is happy long after the sale. We also do certified operator training and online refresher courses to reduce supervision and mistakes. 

Your primary role is to use your local presence and relationships to connect us with potential buyers. We will handle the rest. We also believe in protecting our partners. We have a strict lead protection policy to ensure that your efforts are rewarded.  You can read more about it [here – Link to Lead Protection Blog].

Why we work via channel partners (and not directly)

Two reasons:

  1. You are the local force multiplier. Government sales need persistence, follow-ups, and regional access. You already have that. 
  2. We stay obsessed with technology and support. You bring the doors and day-to-day presence; we bring a reliable machine and the system to stand behind it. 

Sales work on two things: strong local connections and a reliable product. You bring the connections, we bring the product, and we back you with demos and proof.

What We Expect From Our Partners

Our partnership is built on trust and mutual growth. While we provide the product and technical support, we expect our partners to bring:

  • Commitment: A serious commitment to representing the Spruce Up brand and promoting the Jatayu Super.
  • Relationship Management: Strong existing relationships with municipal corporations, government bodies, or large industrial clients in your territory.
  • Proactive Engagement: A willingness to actively find new leads and work with our team to close deals.

The Next Step: Let’s Grow Together

The shift to mechanized cleaning is a massive opportunity. By partnering with Spruce Up, you are not just adding another product to your catalog. You are aligning with the market leader, selling a unique product with little to no real competition, and securing a partner who is fully invested in your success.

The Jatayu Super solves obvious problems fast. The dramatic ‘before/after’ proof it creates is more powerful than any brochure. It gives you the undeniable evidence to dominate tender discussions, justify a premium price, and build a reputation for delivering real-world results that officials can see and appreciate.

Together, we can build a cleaner India and a more profitable business for you.

Ready to explore this opportunity?

Take the first step towards becoming a leader in the mechanized cleaning industry.

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