Company overview
At Spruce Up Industries, we design and manufacture smart, high-performance road cleaning machines. Inspired by the sheer volume and complexity of solid waste on Indian streets, we set out to build what was essentially a giant vacuum machine, powerful enough to tackle real-world waste in all its forms.
Today, as India’s pioneering litter picker manufacturer and an emerging state-of-the-art compact road sweeper manufacturer, we bring purpose-built solutions to modern urban challenges. We align closely with our clients by gaining deep insight into their day-to-day operations, needs, and challenges. Through research, field observation, and engineering rigor, we develop optimized solutions that deliver holistic, long-term impact.
This unwavering drive to deliver the best has led us to expand our R&D capabilities to the USA. Enabling us to research, test, and integrate the finest components available globally into every machine we build. Our machines impress engineers and empower operators.
Timeline
September
Spruce Up Industries is founded by Harvard alum Abhishek Shelar in Pune, India
The story of Spruce Up.
Why we started and what drives us today.
Spruce Up was born from a simple, urgent observation: India’s streets were drowning in uncollected, complex waste, and traditional methods couldn’t keep up.
For Abhishek, this wasn’t just an engineering challenge; it was a personal mission to transform how India cleans its streets. He envisioned a machine that could act like a giant vacuum, capable of handling everything from heavy debris to tangled plastic.
Turning that idea into reality meant overcoming serious technical and operational hurdles, but those very challenges shaped the company’s core values. Capability, ease of use, and long-term reliability became non-negotiables, shaped by real-world feedback and rigorous engineering. Today, these values are at the heart of every machine Spruce Up builds.
Designed around 4 core principles
These values aren’t just words; they are the guiding principles behind every build, every innovation, and every decision at Spruce Up.
They were earned through the challenges we overcame and refined with every machine we built.
Capable
Engineered for consistent performance even in harsh environments and failure-prone zones
Easy
Designed for intuitive operation, straightforward upkeep, and low-effort maintenance
Reliable
Reliability beyond performance; backed by long- term support, training, and full accountability.
Affordable
Real affordability means fewer breakdowns, longer life, and stronger ROI over time.
Our Vision
To lead the global effort in creating a cleaner world by developing innovative solutions that set new benchmarks for environmental cleanliness
Our Mission
We are on a mission to democratize cleaning, making it accessible and easier for everyone. Our goal is to provide the quickest and simplest access to advanced environment cleaning solutions, contributing to a better and cleaner world.
Key states
350+
Machines Deployed
275,000
Tonnes of waste removed
from the streets
24
States covered
5
Countries deployed (India, New Zealand, Australia, USA, Japan)
24000
Tonnes of plastic removed
from the streets
43
Cities Covered
60
Public Sector Clients
760+
Sanitation workersempowered
Commitment to customers & community
Commitment to customers
At Spruce Up, our relationship with customers doesn’t end with delivery. It begins there.
Spruce Up isn’t just about building machines, but about building relationships, trust, and impact that extend beyond the product. Whether it’s responsive service, hands-on training, or long-term support, we’re committed to helping our machines and the people who operate them succeed every day.
What we offer
Spruce Up Genie
Instant video support, virtual diagnostics, and expert help
Spruce Up Train Pro
Certified, on-demand training, available in regional languages
Pan-India service network
On-ground support across cities and towns
Curated spare kits
Pre-packed repair essentials for field teams
Worry-free warranties
Multi-year protection for peace of mind
Custom AMC plans
Flexible contracts to match operational needs
Commitment to community
Spruce Up isn’t just about building machines – it’s about helping build cleaner, healthier, more liveable spaces. We support social and environmental goals like Swachh Bharat Mission and Clean India, and we design with the dignity of frontline workers in mind.
